In the spring of 1950, The Arkansas Traveler ran a contest to choose a slogan for the paper and offered a reward of $10 for the best. Quickly, the paper reported, more than 40 proposals had been submitted, including such memorable lines as "The Oracle of the Ozarks," "Porker Reports of News and Sports" and "The Opportunity Paper," an apparent reference to Arkansas's slogan: "The Land of Opportunity."
By April, the number of entries had reached 196. Names of those who suggested the slogans were removed, and a panel made up of professor J.A. Thalheimer, Charles Allbright and Robert McCord chose the winning slogan.
The entire list was read over three times, with discussion being held on each of the slogans. Finally the list was narrowed down to nine, then to three. From the remaining three, 'Traveling Since 1894' was selected.
As it turned out, the winning entry had been submitted by J. Walter Lemke. However, in one of the rare historical slips by Lemke, who helped found both the Arkansas Historical Society and the Washington County Historical Society, he picked a year that does not appear to be accurate. The first student publication at the University of Arkansas began in 1893. It ceased publication in 1901. The University Weekly began publication in 1906 with a new volume number, a clear indication that the student newspaper was a new publication unto itself.
The Arkansas Traveler. March 28, 1950.
Ibid., April 12, 1950.